Learning Management Systems (LMS) are a software system which facilitate the documentation, organization, and overall management of educational e-learning courses for any institute or business. Traditional Learning Management Systems (LMS) require administrators to manually manage, organize and assign the study materials to each user. However, the use of automation in LMS can greatly improve not only the efficiency of the system, but also provide a much smoother experience to its users and in turn lead to greater customer loyalty and retention.

LMS automation allows the system to automatically provide a large number of user with the relevant learning material and resources they require simultaneously, without the need to manually and individually assign the tasks to each student. This is effective in terms of saving time and effort. Student will automatically receive the assignments and resources that they require on a timely basis, and automation can even allow for tasks and assignments to be automatically marked, graded, and sent back to the students along with feedback. This quick and effective channel of communication will definitely allow for more customer engagement and retention.

Furthermore, LMS automation can allow students to receive notifications, corrections, feedback, and even praise in real time. This makes the studying experience much more satisfying for the students as they believe that their needs are catered to automatically and individually. Not only will this improve customer loyalty and satisfaction, but will keep them engaged in the LMS system for longer. Without automation, the communication process between students and teachers can become stretched out, which discourages the students use and as a result reduces customer retention.

Thus, in order to ensure customer retention, engagement, and loyalty, quick response time is necessary, and this can be effectively achieved through the use of LMS automation. Students will surely feel more satisfied and confident in their e-learning sessions.